How To Generate Commercial Landscaping Leads: 7 Key Strategies

Despite having regular clients and long-term contracts, are you still unable to boost your revenue beyond a point? If this sounds familiar, you're not alone. 

Are you stuck with questions like how to expand your business, generate more revenue, etc.? The solution to all your concerns starts with understanding the winning strategies for generating commercial landscaping leads. Truth be told, your business is at risk without a consistent flow of leads. A strong pipeline of potential clients keeps your business thriving throughout the year, regardless of season.

Read: Converting a small business into one of the biggest outdoor services company - with Joshua Steven Gámez

When you are new to the industry, whether to go with residential or commercial landscaping services can be a concern. If you want to scale up your business and maximize profitability, switching to commercial landscaping services and generating consistent leads is the answer.  

So, how do you start? 

Having the right lead generation strategies in place can lead to higher revenue, repeat business contracts, and a standout reputation among your competitors. 

Understanding Commercial Landscaping Leads

Commercial landscaping leads are your potential clients who might be interested in your services. These leads can be businesses, property owners, real estate developers, or other organizations needing landscaping services like trimming, mowing, lawn bed maintenance, etc, for office buildings, shopping centers, parks, hotels, and other large properties. They are crucial for your company's growth, as converting them into paying customers contributes to your business's success rate. 

Landscaping leads are mainly of two main types: inbound and outbound. Inbound leads come to you through different sources; they can either be attracted to the content you create for social media, download your ebook, get hooked to your website copy, or be a referral from your previous clients or someone else. On the other hand, outbound leads are the ones you pursue through cold calls, emails, or trade shows.

Watch our webinar on Mastering Landscaping Sales And Navigating Challenges

Why Are Commercial Landscaping Leads Important, And How Do They Differ? 

Lead generation is crucial for the growth of your landscaping business. Without leads, your company's future is at risk. Attracting and converting leads into paying customers remains the foundation for your company's success and profitability. The goal here is to attract high-quality, well-qualified leads to improve your chances of conversion.

Did you know that your leads can be categorized based on quality?

Yes, here is how you can categorize your leads.

Categorizing Your Leads

Understanding the type of leads can help you focus and streamline your efforts more efficiently. Leads can be categorized into three types based on their quality and potential to become long-term customers:

Cold Leads 

Cold leads are about taking a chance—like a shot in the dark. These are prospects you approach with little to no prior engagement. 

You contact these potential clients through generic methods like cold emails or phone calls. You may only know that they operate a business in your area, and your goal is to find out if they need landscaping services.

Qualified Leads

Qualified leads show real potential. These prospects have expressed interest in your services and are worth approaching. They might have filled out a contact form on your website or browsed for your services.  These leads are more likely to convert to paying customers.

Exclusive Leads 

Exclusive leads are the most promising as they are just one step away from signing the contract. These customers are often familiar with your services through past associations or word-of-mouth referrals. This makes the pre-qualified client more likely to become your long-term client. 

Understanding and categorizing your leads' conversion potential can help you customize your approach to turning them into paying customers. 

How To Get The Best Commercial Landscaping Leads & Contracts For Your Business?

Securing high-end commercial landscaping leads is your key to securing valuable long-term clients, providing stability to your business, and enhancing your reputation in the industry. From practical advice to maximizing networking opportunities, here are 7 proven strategies to help you secure lucrative contracts and take your landscaping business to the next level.   

1. Have A Powerful Marketing Strategy In Place

A powerful marketing strategy starts with understanding your ideal clients and how to reach them. It requires careful planning, consistent action, and a willingness to try new things. It can bring new business and help you build lasting client relationships when done well.

Start by ensuring your business has a strong online presence. If you're targeting commercial properties, your website should showcase the kind of large-scale work you specialize in, like office complexes, parks, or retail centers. Create a professional website highlighting your services, showcasing past projects, and make it easy for potential clients to get in touch by including buttons such as "Request a Quote" or "Schedule a Consultation." Optimize your website to help your business appear in local search results and target commercial clients in your service area. 

Leverage social media platforms like LinkedIn, Instagram, and Facebook to connect with property managers and business owners. Regularly posting project updates, client testimonials, and engaging content will help you build credibility and boost visibility. This will help your landscaping business stay top of mind with your target audience, increasing your chances of landing more high-value contracts.

Read: How To Create A Website For Your Service-Based Business

2. Go Strong On Offline Advertising

While online marketing gets much attention, offline advertising remains a powerful tool for landscapers to attract local clients.

Traditional advertising settings, such as physical billboards, pamphlets, magazine ads, etc., do the job right in the landscaping industry when used in the right places. Consider placing ads in local trade magazines or distributing pamphlets in high-traffic areas like home improvement stores.

Attending trade shows and networking events is important. These events provide the perfect opportunity to introduce your business to more potential clients and establish yourself as a familiar face in the marketplace. You meet face-to-face with property managers, contractors, and other decision-makers who may need your services.

Over time, showing up consistently and positioning yourself as an expert in your field builds trust and makes your business a go-to resource in the local market.

3. Attract Local Leads Through Google And Targeted Ads

As a landscaper, you are likely to target locations for strategic reasons, such as proximity to your business, warehouse, or areas with high demand for landscaping services. Online and offline marketing can boost your business visibility in key areas.  

Start by distributing brochures in local newspapers, placing flyers at community centers, and running targeted ads on Google. For instance, Pay-per-click ads on Google allow you to pay only when someone clicks on your ad. You can also list your business on websites like Yellow Pages or Thomas.net, where people search for local services.

Once you register your business on any of these online platforms, make sure to update your profile with the following:

• Add images: Upload good-quality photos of your completed projects. This helps potential clients visualize the quality of your work, making them more likely to hire you.

• Create detailed descriptions: Clearly outline your services and areas of expertise to attract the right clients.
• Gather positive customer reviews and reply to them: Encourage satisfied customers to leave reviews, which builds credibility and trust with future clients. Also, reply to these reviews with a thank you note.

4. Introduce A Customer Referral Program

A referral program is one of a landscaping company's most valuable marketing and lead-generating strategies. It’s like having happy customers spread the word about your business, which helps build trust.

Also read: How to Build a Customer Referral Program That Wins More Clients

A customer referral program encourages clients to recommend your services, helping you attract new customers over the long term. To get started, offer your current customers a special discount or deal when they refer someone who hires you. 

5. Develop An Email Marketing Strategy

A strong email marketing strategy can significantly impact commercial landscaping lead generation. For example,  by offering valuable content like guides, checklists, or maintenance tips through emails, you can build trust with potential clients while encouraging them to reach out for your services. 

Read: Writing Emails That Stand Out 

Here are a few types of emails you can curate as a landscaping industry professional to hit send to your prospective clients:

Educational emails: By positioning your company as a problem solver, you can send them tips and tricks to avoid a cause of concern and subtly market your services as solutions. For example, sending a short guide on “6 snow removal tips for winter” and so on.

Case Study emails: Show off your best work by sharing case studies of successful projects. Here is your chance to showcase your company’s expertise and exceptional work. Case studies outline your company as credible and capable of handling projects of any size and complexity.

Seasonal offer emails: Send targeted emails with a call to action for seasonal offers. This will help you create a sense of urgency among customers to decide before the offer runs out. For example, a "10% Off Spring Cleanups" email could encourage clients to act quickly before the deal expires.

Follow-up emails: After sending an email about service discounts and offers, it is vital to keep the conversation alive. These follow-up emails will also serve as a reminder and help to keep your brand name familiar.

A well-thought-out and executed email marketing strategy can notably increase the conversion rates of your lead-generation process. Hence, always be up for email marketing campaigns!

6. List Your Business On Local And Small Online Business Directories

Listing your services on popular small business directories like Nextdoor, Yelp, Yellow Pages, ShowMeLocal, etc, can also help you connect with potential clients in your area. Engaging with your local community, maintaining an active online presence, and showcasing your work is vital in building trust and attracting new leads. 

Here are a few small business directories to consider if you are looking to enlist your services in one:

Nextdoor: Nextdoor is a neighborhood-focused platform connecting landscaping and other businesses with local communities. Listing your services here allows you to reach nearby homeowners actively seeking recommendations and word-of-mouth referrals to get their work done.

Yelp: Listing your landscaping services on Yelp increases your visibility to local customers looking for reliable businesses. Good ratings and positive reviews can build credibility, attract more leads, and drive traffic to your website.

Yellow Pages: Yellow Pages is yet another platform for reaching local customers. This platform is valuable as an optimized profile with images, reviews, and details of your landscaping services can increase online visibility, making it easier for potential clients to find and contact you directly.

ShowMeLocal: ShowMeLocal connects your landscaping business with local residential and commercial clients by enhancing your online presence. An active listing can improve searchability, allowing customers in your area to discover and contact you easily.

Facebook Ads: Facebook Ads allow landscaping businesses to target specific audiences based on location, interests, and demographics. Promoting your services through ads increases brand visibility and generates high-quality leads directly from social media.

Google My Business: Google My Business boosts your landscaping business's visibility on Google Search and Maps. A complete profile with photos, reviews, and service details helps attract local leads, driving more inquiries and bookings.

Read: From Calls To Contracts: The Power Of Cold Calling In Landscaping

7. Leverage Home Improvement Websites For Landscaper Leads

Listing your landscaping services on home improvement websites like Houzz, Jiffy, and HomeStars is a great way to reach more potential clients. These platforms allow you to showcase your work, share customer reviews, and make it easier for people searching for landscaping services to find you. 

Setting up your profile and organizing your services will attract more clients looking to enhance their outdoor spaces.

Bonus Point

Try creating short and long videos showcasing project results, case studies, client testimonials, and more. These videos can position your landscaping services in the market as trusted, professional, and capable of handling different landscaping projects. Additionally, sharing these videos via your website, social media profiles, and other public platforms can boost brand visibility and attract leads. 

Watch: https://www.youtube.com/shorts/JfTs0WrvvcM 

Conclusion

Stepping into commercial landscaping with the right marketing strategy can transform your business, offering steady contracts, year-round demand, and increased profitability. However, it is important to consistently upgrade your landscaping services and marketing strategies to ensure better profitability and growth. 

From mastering marketing tactics to leveraging local directories, you can win qualified leads and long-term paying customers. Get ready to elevate your landscaping business, secure valuable contracts, and stand out in this competitive market as you effectively incorporate these strategies into your business operations.

Also Read:  Five Best Practices in Landscape Sales Prospecting for Commercial Landscaping Companies

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